REFERENCES

RE: Letter of Recommendation for Jessi Goetz
It is my pleasure to recommend Jessi Goetz. Jessi worked with us on developing a social media and
marketing plan for 2021, as well as establishing a SEO program on our website and social media sites. During
this time, Jessi was responsible and punctual, and I found Jessi to be a person of integrity and principle, traits
that can’t be taught and are not always present in our industry. Jessi was a team player and fit seamlessly into
our company and quickly developed a professional rapport with our team.
In her first week with us, Jessi was able to analyse our social media and marketing activity and identify a number
of issues and areas of improvement that would help our marketing and brand recognition. Within a matter of
days following this analysis, Jessi had devised a plan for improved social media activity, and more importantly
was able to put that plan into action. We found that our team became more open to engage with social media
due to the direction provided by Jessi, which in turn led to increased engagement with our social media
followers. Over time, we have found that in addition to greater engagement, through Jessi’s implementation of
Google keywords and search engine strategy, we have increased followers and views across all media platforms.
We have benefitted from Jessi improving our social media presence and setting up a program that is easy to
work with and practical for our business. Jessi is easy to get along with and I believe that Jessi would be a terrific
contributor to your business.
If I can be of any further assistance, or provide any further information, please do not hesitate to contact me on
the details provided below.
Sincerely,
Jim McKinnon
Partner
Lizotte and Associates, Edmonton